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Freelance Writing Brand

Freelance Writing Brand: 5 Reasons Why You Should Build Yours

Whether you’re a seasoned freelance writer or just starting out, your unique freelance writing brand is the weapon that will set you apart from the crowd and position you for success.

When you look at yourself and your work as a freelance writer, what makes you stand out from the large pool of writers in the market?

Is it your writing quality, is it you humor, or is it your authoritative tone? 

What topics do your clients know you for? And would you like fellow writers to recognize you for?

Even though many freelancers underestimate the benefits of building a brand, ask any successful freelancer and they’ll tell you they never made it without a brand.

As a freelance writer, there are many ways to build your freelance writing brand and establish yourself as an authority in your niche.

So, what are the benefits of establishing your own unique brand as a freelancer?

freelance writing brand

1 – Your Freelance Writing Brand Makes You Stand Out 

Your unique brand gives you a competitive advantage and makes you stand out from other freelance writers. 

Most freelancers in the job market can neither define what exactly they do, nor what they offer. Some of them are just out there offering ‘anything’. 

Just like your freelance writing portfolio, your brand speaks out for you.

With an established and renowned brand, your potential clients can easily pick you out of the large pool of freelancers competing for the same jobs they offer.

2 – Your Brand Establishes Credibility

Your freelance writing brand makes it easier for you to market yourself as a freelance writer.

When you share helpful content on your website or other credible websites/blogs, potential clients can see your knowledge and expertise in a particular niche.

Your brand helps you establish credibility and convinces your clients upfront that you can deliver. Additionally, it makes clients trust you quickly and become more willing to pay you to work for them.

3 – Helps You Land High-Value Clients

Your brand is the asset that will speak for you and help you land high-value clients.

With a unique and well-established freelance writing brand, you have the luxury of choosing which clients you want to work for. 

Consequently, you can raise your rates and work only for the highly-paying clients hence, more money in your bank account.

With more high-value clients, you get to work less, earn more, and have time to continue growing your freelance writing business.

4 -Tells Your Potential Clients What You Offer

As a freelance writer, your brand lets your potential clients know what you offer before they approach you.

For instance, when they check on your website/blog, they already know your potential as a writer.

Client will only need to go through two to three of your articles and decide if your kind of writing would work for them. If they like your work, they will go straight and hire you without further negotiation. 

A strong brand makes your clients see you as the go-to person for a particular subject and may even refer you to other clients looking for the same kind of writing.

5 – Sets the Tone For Your Work

Having a unique brand sets the tone for your work as a writer.

Writing has a way of bringing out important aspects about you, like your personality, values, and virtues. These aspects play a critical role in connecting with your audience.

Your brand therefore, defines your tone of writing and helps you connect better with your target audience.

Additionally, it helps you find and define who your ideal clients are.

Spend Time to Build Your Freelance Writing Brand

freelance writing brand

In the freelancing world, having a strong brand is often a shortcut for the hectic job application process.

There comes a time when your brand speaks for you, making clients come to you instead of you seeking them out.

Consequently, setting and building up an authentic and unique brand should be the priority of every freelance writer.

Even though it takes time and effort to build a strong and authoritative brand, it is always worth it as it helps your career grow exponentially.

As a freelancer, never skimp out on this idea. Make it a priority to work on your personal brand to enjoy the associated long-term benefits throughout your career.

Further reading: 7 ways to build a successful freelance writing brand explains seven simple strategies you can use to build and grow your unique freelance writing brand, even if you’re a beginner. 


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