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Freelance Writing Brand

7 Best Ways to Build a Highly Successful Freelance Writing Brand

Every successful freelancer knows the benefits of having a unique and outstanding freelance writing brand.

Your unique brand is what makes you stand out from the large pool of freelancers online, and lets you be the one calling the shots (well, the money).

However, not many freelancers understand the process of building an authentic brand.

In my previous post, I reviewed 5 reasons why you need to establish your brand. as a freelance writer.

In this article, you’ll learn 7 strategies you can use to build your unique brand as a freelance writer and win those high-paying writing gigs you always dream of.

1 – Define Your Brand Name

Identify how you want your brand to be known.

Your brand name is what distinguishes you from other freelancers.

You may decide to go with your name if you’re doing all the writing alone. However, if you have co-writers, you can select a more neutral name.

Just make sure the name defines exactly what you do. Remember to keep it simple and easy to remember.

2 – Create Your Website/Blog

After identifying a brand name, the next step is to create your website or blog. This is where you’ll be posting your articles and building a portfolio for potential clients to gauge your writing skills.

As a freelancer, the first impression people get of you is through your website.

Prospective clients will use your website to check your sample articles and connect with you for business purposes. Your website content will also let them gauge whether your writing resonates with them so they can decide whether to hire you.

A personal website/blog is the simplest way through which your potential clients can find you.

NB: You can always start with free website versions like wordpress.com sites and upgrade once you can afford the premium plans.

3 – Own Your Work

After creating a website, the next step is to write original and engaging content to publish on the website.

Articles that you post on your website belong to you – you have your name on them- unlike the ones you write for your clients.

Owning your work as a freelancer is quite empowering.

When you have your website with articles you have written, you become your own boss. It also enables you connect better with potential clients since you’ve already built an outstanding portfolio they can review.

Your website content will, therefore, make clients trust you faster and hire you to work for them.

Freelancing today is a lifestyle, not just a job. So, go ahead and own your work!

4 – Write Guest Posts

After writing a few articles for your website, it’s time to get published somewhere else.

Identify a famous website/blog that relates to your niche and request for a chance to write a guest post for them.

A guest post is a great way to put your best work in front of as many eyes as possible. And, as a freelancer, it enables you to build your brand and can expand your reach into new industries.

Quality, viral guest blogging is a strategy that gives freelancers leverage and promotes their brands tremendously.

If you want to build your brand and earn a good income from your writing, never ignore the power of guest blogging.

The screenshot below shows one guest post I wrote about 50 places to find paid freelance writing jobs even if you’re a newbie.

5 – Have An Active Social Media Presence

Another key factor for establishing your freelancing brand is to have an active social media presence.

To build your freelancer brand through social media, consistently post useful content on your social profiles and pages to connect with your target audience.

Also post useful comments and engage with posts on other successful freelancers’ profiles/pages.

According to a recent survey by Avant Link, 52 percent of freelancers’ blog posts are viewed less than 20 times. In fact, 45 percent of freelancers are behind in blogging for at least one month. Consequently, most freelancers use social media to connect with their target audiences and maintain a consistent online presence.

Choose the social platform that works  best for you and concentrate on building a loyal audience there.

LinkedIn and Facebook are great platforms start building a strong social media presence and freelancer brand.

6 – Network with Other Freelancers

woman in white shirt using smartphone

Networking is crucial for every freelancer.

It’s the simplest way to get more freelance writing gigs. 

You can network online on freelancing sites or meet other freelancers in person. As a freelancer, connect with peers in the same field since they may refer clients to you, help you out with projects, or even give you some unique writing tips.

Connect and engage with fellow freelancers on social media platforms (especially groups) e.g. Facebook, LinkedIn, Quora, Reddit.

Networking with other freelancers will help you:

  • Find new, well-paying clients
  • Tap into a new profitable industry
  • Keep up to date with the latest events affecting freelance writers 

7 – Consider Niching Down

Even though specializing on a particular niche may not be realistic at your initial stages of freelancing, it should always be part of your long-term plan.

build a strong brand by niching down

The most sought-after and highly paid freelancers are those who are experts in specific niches.

As you continue writing articles on different fields, identify the niche that interests you most and become an expert in it.

Build your brand around this niche and become the go-to person for any related content.

Niching down increase the chances of receiving referrals and consequently, earns you more money as a freelancer.

Bonus Tip: Stay Consistent

As a professional freelancer, consistency goes a long way when building a reliable, trustworthy brand.

Consistency as a freelance writer means:

  • Setting and adhering to deadlines
  • Continuously pursuing self-improvement
  • Consistently learning new skills
  • Being consistently reliable
  • Always delivering high-quality work

These qualities will make freelance writing a dependable, lasting, and rewarding career for you.

Increase Your Earnings Through a Unique, Outstanding Brand

Building a freelancer brand can be a long, time-consuming, and uncomfortable process especially if you want to make money faster.

However, its long-term strategy requires a shift in perspective.

With a unique brand name, a personal website, social media presence, and proper networking, any aspiring freelancer can stand out from the crowd and be the most sought-after writer in their niche.

Spend some time to build an outstanding writing portfolio since that will be strongest asset and bargaining power for your brand as a freelance writer.

Unlike traditional brands that are built around an identifiable look and feel, a freelancer’s brand is always a work in progress.

Read: 5 Reasons Why Every Freelancer Needs to Establish a Unique Brand

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