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10 Ways to Optimize Your LinkedIn Profile to Land Freelance Writing Jobs

Your LinkedIn profile is one of the best weapons you can leverage on when searching for freelance writing jobs.

Since I became a full-time freelance writer, LinkedIn has become my favorite social platform.

Ask me why and I’ll tell you it’s NOT because I get to connect with like-minded professionals or because I get lots of inspiration from it.

Well, it’s because I get good clients and well-paying freelance writing jobs from the platform.

Recently, I wrote a short post on LinkedIn with a screenshot of the InMail one of my clients sent me asking if I could work with them.

I then asked my fellow writers how often they get such messages and if their profiles are well-optimized to help them land freelance writing gigs.

I wanted to check just a few profiles and let them know what they needed to improve on to increase their chances of landing clients on LinkedIn.

Guess what? The response was so overwhelming that I couldn’t find time to check all the profiles as requested. 

That’s why I decided to write this blog post for you freelance writers to learn how to optimize your LinkedIn profile to attract more long-term freelance writing clients.

Is Your LinkedIn Profile Well-Optimized to Land You Clients?

Are you a freelance writer having the same struggles–your LinkedIn profile doesn’t bring you clients, and you rarely get requests from clients to write for them?

In this article, you’ll learn the ten best ways to optimize your LinkedIn profile to attract clients and help you land well-paying freelance writing jobs.

1. Customize Your LinkedIn Header

Your LinkedIn header is probably one of the first things people see when they land on your profile.

Make your profile stand out by customizing your LinkedIn header to show your prospects exactly what you do– the products or services you offer as a freelance writer. 

For instance, if you’re an SEO Copywriter like me, you can specify the type of copywriting you do i.e. Website copywriter, Email copywriter, or Social media copywriter.

You can even include your contact info or website if you have one. Follow the following procedure to customize your header:

  1. Use graphic software like Canva to get free LinkedIn banner templates
  2. Customize the template to indicate what you do
  3. Download the customized template
  4. Upload it on your LinkedIn header

2. Have a Professional Profile Photo

In addition to your personal details, your profile photo introduces you and lets people see who you are.

Since LinkedIn is a professional site, make your profile photo look professional but not too serious to scare people away.

A business-casual look accompanied by a smile hits the mark. Even if you aren’t good with cameras, try and get a decent photo of yourself for this platform.

The worst you can do is to leave your photo section blank—that’s the easiest way to be ignored by your potential clients.

3. Make Your Headline Searchable

Even though you may be tempted to revamp your headline with colorful words describing yourself like ‘Badass writer’, or ‘King of words’, they may be working against you. 

Your headline is an SEO opportunity.

Therefore, use words that a prospect would use to search for a writer like you. E.g SEO copywriting, SaaS blog writer. Apply the following rules to make your headline convert better:

  • Mention the word ‘Freelance’ if you’re a freelancer to differentiate yourself from those looking for full-time jobs (e.g freelance copywriter).
  • Include your niche, location, or both e.g Nairobi freelance business writer
  • Use nouns instead of verbs since clients search for people, not actions e.g Writer, not writing.

You can get inspiration from Carol Tice’s LinkedIn profile headline below.

Caro Tice LinkedIn profile

Image: Carol Tice’s LinkedIn Profile

4. Use Your ‘About’ Section to Speak to Prospective Clients

Make your ‘About’ section less about you and more about your target clients.

As you write this section, be keen to identify:

  • Your target prospects
  • Their biggest problems
  • How you can help them
  • Why you’re the writer who can solve their problems (mention your skills and experiences)

Note: If most of your sentences begin with ‘I’, it’s probably pushing your clients away.

From the few profiles I checked, many people use the ‘About’ section to ramble about their achievements. Leave that for the ‘Experiences’ section

5. Make Good Use of the Featured Section  

If you’re a writer, don’t waste the ‘Featured’ section by letting it stay blank. Instead, use this space to showcase some of your published samples, which make your writing portfolio.

Also, don’t make it boring by adding only plain words. Include images to make it more visually appealing.

Turn on ‘Creator mode’ on your profile to show the Featured section.

You can see how Walter has done it on his profile below:

Walter LinkedIn Profile

Image: Walter Akolo’s featured section on LinkedIn

6. Highlight Your Experiences

Never forget to highlight your experiences as a writer.

To optimize this section to your advantage, list those past clients one by one, and mention the time frames and the job roles you held with each client.

For instance, if you’ve worked for Copysmiths, describe the position you held and the roles you played as a writer. 

LinkedIn tends to show your profile on top if the searcher has also worked with the same company. This increases your chances of being noticed.

7. Build Strategic Connections

Seek more connections and be strategic while connecting. The more you have, the higher your chances of pumping into your dream clients.

However, don’t just connect with any Tom, Dick, and Harry who may not impact your writing career positively.

Some of the most resourceful people to connect with as a writer include:

  • Fellow writers
  • Content managers
  • Digital marketing managers
  • Chief editors
  • Content strategists
  • CEOs
  • Marketing directors
  • Communication directors

Remember to also connect with everyone you’ve personally met at any stage of your life since they can be the referral point to your next big client.

8. Increase Your Activity

An active LinkedIn profile is more likely to attract clients than a dormant one with an activity of one post a month.

Publish insightful posts as often as you can (twice or thrice a week if not every day)- Write about something you love, interest you, or educate your connections on your writing niche.

Don’t just be the professional share machine by always sharing other people’s posts. You can also share content you’ve published on other platforms or repost a piece on Linkedin’s blog with a nice graphic. 

Additionally, increase your engagements by commenting on other people’s posts, group posts, taking surveys, and airing your opinions.

An active profile increases your visibility among your connections and prospective clients.

9. Get Recommendations

Recommendations or testimonials go a long way when looking for clients as a freelance writer.

For every successful project you’ve completed, ask the client for a testimonial, and use the ‘Recommendations’ tool to feature it on your profile. 

Alternatively, if you already have a published testimonial on your website or another site, you can screenshot it and post it on your LinkedIn profile (Like I did with mine from Upwork shown below):

You may be surprised by how effective they are in bringing you more clients.

10. Edit Your LinkedIn Profile URL

Finally, edit your LinkedIn profile URL to include searchable keywords that describe who you are.

The default URL that LinkedIn assigns to your profile is just random characters that have no meaning.

Edit your URL to include your name and keywords that clients use to search for a writer like you.

For instance, (my URL) looks better and more valuable than

Your LinkedIn Profile is a Gold Mine

As you can see, LinkedIn has endless opportunities for you to showcase yourself as a writer.

Whether you’re established or just getting started as a freelance writer, you can always seize the opportunity.

Right from the header, to the featured section, and to the recommendations, your LinkedIn profile is the gold mine you will never find on other social platforms.

Utilize these tips to help you stand out from the large pool of writers on this professional platform, and land some of the best freelance writing jobs on the internet.

Did you find this article helpful? Let me know what you think in the comment section.

Feel free to drop me any questions and share this article with your fellow writers for them to learn how to optimize their LinkedIn profiles for more freelance writing jobs.

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